The Market Share Report presents team-specific usage splits in easy-to-analyze visual form. For more information, see the first piece in the series.

For weekly analysis using this data, check out our NFL Content Dashboard. I’ll tweet out some findings as well, if that’s your thing. This data is best used in conjunction with our suite of Tools, especially our Models and Trends tool.

Without further ado, here are the graphs. They’re interactive, so hover over anything for more data. Good luck in Week 2!

Snaps

A guy can’t touch the ball if he’s not on the field. Snap data is more important than a lot of people think. If 80 percent of success is showing up, then we want guys who actually show up on the field.

Targets

Players compete for one ball on a per-play basis and there’s only so much of the pie to go around. Targets are important. Starting next week, I’ll also post a line graph in this section showing the weekly target share over the last four weeks of the 2017 season.

Air Yards

Air Yards as a metric helps us see how a receiver produces his receiving yards and how leveraged his targets are. The metric was created by RotoViz’s Josh Hermsmeyer. Check out Josh’s introduction to Air Yards at RotoViz. The charts show the market share of Air Yards.

Rushes

Again, there’s only so much of the rushing pie to go around.

Opportunities Inside the 10-Yard Line

Touchdowns are critical for success in guaranteed prize pools. Getting opportunities inside the 10-yard line is pretty much DFS gold.

Sortable Table of Data

This year I’m adding a couple new stats and will also try to incorporate Air Yards and other advanced metrics throughout the season. Here’s a brief explanation of the stats found in the above table.

  • Opp = Opportunities: Targets + rushes
  • Opp MS = Opportunity Market Share: A percentage of the team’s opportunities
  • Usage = Opportunities/Snaps: How involved a player is when on the field
  • True Usage = Usage adjusted for raw opportunities