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Daily Fantasy Football Week 7 NFL DFS Pricing Risers and Fallers on DraftKings

Like any healthy market, price fluctuations are expected for players in daily fantasy football. Exploring those fluctuations can often reveal bargain players to target after down weeks or players that are rising too high in price above future expectations.

Each week, we will analyze one player at each position that has notably increased and decreased in price.

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Notable NFL DFS Price Increases

Joe Burrow, QB (Cincinnati Bengals) Week 6 DraftKings Price $6,700; Week 7 DraftKings Price $6,900

Burrow had his lowest ownership rate of the season last Sunday and responded with his best fantasy performance of the year. He went 28-37 for 300 yards and three touchdowns through the air and added another score on the ground.

The Bengals reached the 30-point threshold for the first time this season as Burrow unlocked superstar wideout Ja’Marr Chase for his best fantasy day of 2022.

Despite the high volume, the running game led by Joe Mixon has sputtered to the third-lowest yards-per-carry in the league. Expect the Bengals to continue putting more on Burrow’s shoulders as they face the Atlanta Falcons, who have given up the most passing yards in the league.


Breece Hall, RB (New York Jets) Week 6 DraftKings Price $5,800; Week 7 DraftKings Price $6,200

Welcome to the NFL, Mr. Hall. The exciting rookie running back has burst onto the scene by scoring double-digit fantasy points every week this season. He’s had two boom weeks in a row for the surprising Jets offense with his first 100-yard rushing day in week six.

Even with the price jump, Hall remains undervalued based on his production. He is the 12th most expensive running back on the main DraftKings slate this week but is tied for fifth overall in fantasy scoring.

Hall faces a difficult Broncos run defense this week, but he has a lot of upside potential in fantasy lineups at this price level.


Ja’Marr Chase, WR (Cincinnati Bengals) Week 6 DraftKings Price $7,700; Week 7 DraftKings Price $8,200

Chase came alive on Sunday with seven catches for 132 yards and two touchdowns. His 18.9 yards per catch mimicked the boom weeks from his rookie campaign that saw him ascend to elite receiver status in fantasy football.

With the running game stalled in Cincinnati, Burrow will be asked to throw more, and Chase should benefit from his route partner Tee Higgins pulling away defenders.

With a +1.7 Opposing Plus/Minus this week against the Falcons, Chase is an elite option. Expect him to be highly owned, even with his top-tier price tag.


Mark Andrews, TE (Baltimore Ravens) Week 6 DraftKings Price $7,000; Week 7 DraftKings Price $7,400

Andrews has four games with double-digit targets this season and has scored over 22 fantasy points in each.

The comparison between Andrews and Travis Kelce is startling. Both have exactly 455 yards receiving, with Kelce having two more catches and two more touchdowns. They rank number one and two at the tight end position in all three categories.

The difference is the price tag. Andrews is currently $600 less than Kelce with very similar production. The Browns have been good against tight ends, but they have not faced a top-tier player at the position.

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Notable NFL DFS Price Decreases

Jared Goff, QB (Detroit Lions) Week 5 DraftKings Price $6,100; Week 7 DraftKings Price $5,800

Coming off a much-needed bye week, Jared Goff expects to have a healthier troupe of offensive weapons this week against a vicious Cowboys pass rush.

Through the first four weeks of the season, Goff was one of the biggest surprises in the league, but the Lions’ shutout loss to the Patriots in week five brought him crashing back to earth. Even with the bye week, Goff is still fifth in the league in touchdown passes.

The Cowboys lead the league in sacks, and Goff has a -5.8 Opponent Plus/Minus this week. Other than a contrarian tournament play, Goff should be out of lineups this week, but a further price drop could present a strong value moving forward.


Jeff Wilson Jr., RB (San Francisco 49ers) Week 6 DraftKings Price $6,200; Week 7 DraftKings Price $5,800

Wilson Jr. had his first negative Plus/Minus week this past Sunday since Week 1. He rushed for just 25 yards on seven carries against the Falcons and lost a crucial fumble in the game.

The 49ers backfield continues to be a revolving door of tailbacks, and Deebo Samuel stealing carries. Despite the down game, Wilson Jr. is still the lead option and has seen a consistent workload in a strong running attack.

The Chiefs have allowed the fifth most rushing yards this season. Wilson Jr. is an interesting start for a bounce-back performance, though his ceiling will be limited if the 49ers get down early due to his lack of receiving upside.


Amon-Ra St. Brown, WR (Detroit Lions) Week 6 DraftKings Price $7,600; Week 7 DraftKings Price $7,100

Despite only playing in four full games, including a limited role in Week 5, St. Brown is still top 20 in fantasy points this season at the receiver position.

The bye week came at a great time for the second-year wideout to recover from his ankle injury. At full strength, he averaged 11 targets a game through the first three games this season on a Lions offense that is still top five in the league in offensive touchdowns.

This week, St. Brown will face a difficult Cowboys defense, but his target share should still produce a solid fantasy day. He may be a solid low-ownership option for tournament lineups.


Tyler Conklin, TE (New York Jets) Week 6 DraftKings Price $3,400; Week 7 DraftKings Price $3,200

It was great for Conklin while it lasted. Through three weeks, Conklin averaged eight targets and nearly six receptions. That’s a bonanza for the tight end position this year.

Unfortunately, the gold dried up quickly for Conklin as he totaled just three targets and one catch over the last two games since Zach Wilson‘s return. With Wilson out, Joe Flacco was throwing the ball more than any quarterback in the league, and Conklin was the main benefactor.

Until he shows signs of life with Wilson behind center, Conklin is just a low-end dart throw for fantasy lineups.

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Like any healthy market, price fluctuations are expected for players in daily fantasy football. Exploring those fluctuations can often reveal bargain players to target after down weeks or players that are rising too high in price above future expectations.

Each week, we will analyze one player at each position that has notably increased and decreased in price.

Start Your PRO Trial Today

Lineup builder and optimizer

Real-time DFS models & projections

Data-driven analysis & tutorials

Notable NFL DFS Price Increases

Joe Burrow, QB (Cincinnati Bengals) Week 6 DraftKings Price $6,700; Week 7 DraftKings Price $6,900

Burrow had his lowest ownership rate of the season last Sunday and responded with his best fantasy performance of the year. He went 28-37 for 300 yards and three touchdowns through the air and added another score on the ground.

The Bengals reached the 30-point threshold for the first time this season as Burrow unlocked superstar wideout Ja’Marr Chase for his best fantasy day of 2022.

Despite the high volume, the running game led by Joe Mixon has sputtered to the third-lowest yards-per-carry in the league. Expect the Bengals to continue putting more on Burrow’s shoulders as they face the Atlanta Falcons, who have given up the most passing yards in the league.


Breece Hall, RB (New York Jets) Week 6 DraftKings Price $5,800; Week 7 DraftKings Price $6,200

Welcome to the NFL, Mr. Hall. The exciting rookie running back has burst onto the scene by scoring double-digit fantasy points every week this season. He’s had two boom weeks in a row for the surprising Jets offense with his first 100-yard rushing day in week six.

Even with the price jump, Hall remains undervalued based on his production. He is the 12th most expensive running back on the main DraftKings slate this week but is tied for fifth overall in fantasy scoring.

Hall faces a difficult Broncos run defense this week, but he has a lot of upside potential in fantasy lineups at this price level.


Ja’Marr Chase, WR (Cincinnati Bengals) Week 6 DraftKings Price $7,700; Week 7 DraftKings Price $8,200

Chase came alive on Sunday with seven catches for 132 yards and two touchdowns. His 18.9 yards per catch mimicked the boom weeks from his rookie campaign that saw him ascend to elite receiver status in fantasy football.

With the running game stalled in Cincinnati, Burrow will be asked to throw more, and Chase should benefit from his route partner Tee Higgins pulling away defenders.

With a +1.7 Opposing Plus/Minus this week against the Falcons, Chase is an elite option. Expect him to be highly owned, even with his top-tier price tag.


Mark Andrews, TE (Baltimore Ravens) Week 6 DraftKings Price $7,000; Week 7 DraftKings Price $7,400

Andrews has four games with double-digit targets this season and has scored over 22 fantasy points in each.

The comparison between Andrews and Travis Kelce is startling. Both have exactly 455 yards receiving, with Kelce having two more catches and two more touchdowns. They rank number one and two at the tight end position in all three categories.

The difference is the price tag. Andrews is currently $600 less than Kelce with very similar production. The Browns have been good against tight ends, but they have not faced a top-tier player at the position.

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Notable NFL DFS Price Decreases

Jared Goff, QB (Detroit Lions) Week 5 DraftKings Price $6,100; Week 7 DraftKings Price $5,800

Coming off a much-needed bye week, Jared Goff expects to have a healthier troupe of offensive weapons this week against a vicious Cowboys pass rush.

Through the first four weeks of the season, Goff was one of the biggest surprises in the league, but the Lions’ shutout loss to the Patriots in week five brought him crashing back to earth. Even with the bye week, Goff is still fifth in the league in touchdown passes.

The Cowboys lead the league in sacks, and Goff has a -5.8 Opponent Plus/Minus this week. Other than a contrarian tournament play, Goff should be out of lineups this week, but a further price drop could present a strong value moving forward.


Jeff Wilson Jr., RB (San Francisco 49ers) Week 6 DraftKings Price $6,200; Week 7 DraftKings Price $5,800

Wilson Jr. had his first negative Plus/Minus week this past Sunday since Week 1. He rushed for just 25 yards on seven carries against the Falcons and lost a crucial fumble in the game.

The 49ers backfield continues to be a revolving door of tailbacks, and Deebo Samuel stealing carries. Despite the down game, Wilson Jr. is still the lead option and has seen a consistent workload in a strong running attack.

The Chiefs have allowed the fifth most rushing yards this season. Wilson Jr. is an interesting start for a bounce-back performance, though his ceiling will be limited if the 49ers get down early due to his lack of receiving upside.


Amon-Ra St. Brown, WR (Detroit Lions) Week 6 DraftKings Price $7,600; Week 7 DraftKings Price $7,100

Despite only playing in four full games, including a limited role in Week 5, St. Brown is still top 20 in fantasy points this season at the receiver position.

The bye week came at a great time for the second-year wideout to recover from his ankle injury. At full strength, he averaged 11 targets a game through the first three games this season on a Lions offense that is still top five in the league in offensive touchdowns.

This week, St. Brown will face a difficult Cowboys defense, but his target share should still produce a solid fantasy day. He may be a solid low-ownership option for tournament lineups.


Tyler Conklin, TE (New York Jets) Week 6 DraftKings Price $3,400; Week 7 DraftKings Price $3,200

It was great for Conklin while it lasted. Through three weeks, Conklin averaged eight targets and nearly six receptions. That’s a bonanza for the tight end position this year.

Unfortunately, the gold dried up quickly for Conklin as he totaled just three targets and one catch over the last two games since Zach Wilson‘s return. With Wilson out, Joe Flacco was throwing the ball more than any quarterback in the league, and Conklin was the main benefactor.

Until he shows signs of life with Wilson behind center, Conklin is just a low-end dart throw for fantasy lineups.

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About the Author

Ben Strunk writes MLB and NFL DFS content for FantasyLabs. He earned bachelor's degrees in journalism and sports management at Ohio University and a masters in sport management from the University of Florida. Strunk has written for a variety of media outlets, including The Gainesville Sun over his career. He has more than a decade of fantasy sports experience and aims to provide data-driven analysis in a clear, efficient voice. Outside of fantasy sports, Strunk is a long time sports card collector, high school sports official, and ultrarunner.