Smarkets has been operating in the United Kingdom since 2008. Using a minimal interface with limited frills for betting, and a wide selection of markets, it’s been a venerable betting exchange for UK bettors.
Now, with the influx of prediction markets like Kalshi and Polymarket, CEO Jason Trost has a vision for Smarkets to expand its product, and it’s looking to achieve that by entering the American prediction market. Trost and company are already seeking a license from the Commodity Futures Trading Commission (CFTC) to operate as a prediction market in the United States.
In this article, you’ll learn about the Smarkets product and what it will potentially bring to prediction market enthusiasts in the US.
Smarkets Promo Code Details
| 🤑 Smarkets Promo Code | TBA |
| 🎁 Smarkets Sign Up Offer | TBA |
| 💲 Minimum deposit | TBA |
| 📱 App | iOS & Android |
| 📜 Terms | TBA |
| ✅ Info Last Verified by FantasyLabs | November 2025 |
No Smarkets promotion code is available at this time, as the exchange isn’t yet live in the US.
Based on what’s currently running in its UK operation, potential American customers joining Smarkets should expect something similar. New UK users who sign up for an account and meet the offer’s other terms are eligible for a welcome bonus that automatically hits their account.
As Smarkets moves closer to regulatory approval in the United States, FantasyLabs will share launch news and any details related to the promo code.
How to Claim the Smarkets Offer: Step-by-Step
Without knowing what the Smarkets promo code or welcome offer is going to be, we have to assume that the registration process for Smarkets in the US will be similar to what UK customers do now.
- Create an account, where you’ll be asked to share your name, birthday, phone number, and address with the operator to verify your identity.
- Set up a login for your account tied to your email address and a unique password of your choosing.
- Make a deposit using one of the available payment options that meet the deposit requirements of the Smarkets welcome offer, such as a debit card or instant banking.
Smarkets Explained
Smarkets was founded in 2008 with the intention of creating a betting exchange that offered a smarter alternative to traditional sportsbooks. The company’s focus on building a lightning-fast platform and its decision to move away from the traditional bookmaker’s approach show its commitment to innovation and transparency for bettors.
A betting exchange differs from traditional sports betting or prediction markets because users can set their own odds, rather than having the operator set them. For example, if you think one team will win a football match, you can back that outcome at odds you choose. Another user who believes the team will lose can lay that bet by taking the opposite side. Smarkets simply matches these trades between users instead of acting as “the house.”
Because of this, every winning bet has to pay a commission fee so that Smarkets can stay in business. By maintaining one of the lowest commission rates in the industry (typically around 2%), Smarkets gives traders a chance to enjoy better odds compared to many traditional sportsbooks.
Smarkets to Launch in the US Market
Smarkets recently turned a corner in profitability. It recorded an 18% YoY increase in revenue in 2024, driven primarily by its SBK sportsbook, which nearly doubled its revenue compared to the previous year.
Smarkets sees an opportunity to take the success of its sportsbook product, using the positioning of its role as a betting exchange, and the uptick in interest in prediction markets to relaunch its product in the US. The CEO sees Smarkets as a “welcome all comers” marketplace where users will be able to speculate on a wide variety of outcomes, from sports events to broader market-based predictions.
Smarkets is actively pursuing regulatory approval from the CFTC, the same US regulatory body that oversees Kalshi and Polymarket. So, Smarkets’ exchange in the US will be distinct from its existing sportsbook SBK and other sports betting operators like DraftKings and bet365.
Smarkets Prediction Markets
Smarkets users have a choice of over 20 sports markets to trade on. It’s not as bountiful as some of the sports betting operators out there in the marketplace, but it offers a nice balance between popular American markets and more niche European offerings to give users a well-rounded choice of options for wagering on the Smarkets platform.
And the idea is that once Smarkets is live in the US, you won’t have to be in a legal sports betting state to get in on the action since we’re dealing with prediction markets rather than sports bets:
- American Football
- Australian Football
- Baseball
- Basketball
- Boxing
- Cricket
- Darts
- Esports
- Football (Soccer)
- Golf
- Greyhound Racing
- Handball
- Hockey
- Horse Racing
- MMA
- Motorsports
- Rugby League
- Rugby Union
- Snooker
- Table Tennis
- Tennis
- Volleyball
(Availability may vary by region and event.)
Other Smarkets Betting Markets
Beyond the standard sports categories, Smarkets includes markets for news and politics, current affairs, and reality TV shows.
This wide array of markets makes using Smarkets more exciting, as you can trade on far more than sports.
For another pending exchange where you can trade on finance and culture, check out the DraftKings Predictions promo code.
Smarkets App Review
The group that founded Smarkets is a collection of engineers and financial professionals. In addition to creating a new platform for bettors, they wanted to ensure that the technical details of the platform were just right to maximize the user experience.
The intentional choices made by the Smarkets development team show up most clearly in the aesthetics and interface of the app. When users first sign into the app, the site’s aesthetics of minimalism shows a desire to create a speedier user experience that prioritizes betting over visual flash.
Another nice feature that stands out in the Smarkets user experience is in the functionality of the navigation. With some betting operators, you have to scroll and scroll to navigate to games and markets you’re interested in. At Smarkets, users can filter through dropdown menus that allow you to hone in on events by location. It makes it much easier to find the games you want.
In addition, the Smarkets app offers live betting on five major sports — soccer, tennis, ice hockey, basketball, and cricket. The platform also includes a “Market View” feature that lets users see how others are trading in real time. Having this feature built-in already will be great for when it begins to offer more prediction market-style choices.
How to Fund Your Smarkets Account
It is expected that the US version of Smarkets will offer many of the same funding options that European bettors have had access to. This list of payment options includes everything from established online bank transfer software like Neteller and Skrill to more convenient options like Visa and Mastercard debit and credit cards.
As more details become available about their American incarnation, expect to see similar payment options offered to US users. Hopefully, they will add more e-wallets such as PayPal and Venmo to meet potential younger customers where they’re at.
Banking Methods at Smarkets
This list of payment options here is based on what users at SBK and Smarkets are using abroad. As plans for legalization in America get closer, keep an eye on their site to see if any payment options are added.
- Debit/credit cards (Visa, Mastercard)
- Neteller
- Skrill
- Bank Transfer
- Solo/Maestro
Customer Support at Smarkets
Customer support with Smarkets is readily available, with multiple channels through which users can reach support.
- Live Chat: Available for logged-in users via the website or app with limited hours
- Email: You can send your queries to [email protected].
- Social Media: Reach out via Twitter (@SmarketsTech)
- Help Centre: FAQ and guide section on the Smarkets website for self-help resources.
Smarkets Final Verdict
Smarkets is a great product that promises to do greater things when it makes its way to American shores. With a strong foundation of trading software, a healthy selection of betting markets, and a desire to expand outside of Europe, American bettors should be happy to see another competitor enter the burgeoning American prediction market scene.
Smarkets will face some challenges going from Europe to America. First, their plan to expand their offerings to be more like Polymarket and Kalshi could get lost amidst a group of strong competitors. Second, their market offerings from a sports betting perspective could be expanded to include more sports that appeal to American audiences.
If they can tailor their welcome bonus to an American audience, and get the appropriate approvals by regulators to operate as a prediction market, Smarkets will be yet another option for sports predictions in the American market.
Smarkets Promo Code FAQs
Below, you’ll find some of the most frequently asked questions regarding the Smarkets promo code and Smarkets betting exchange.
What is the Smarkets promo code?
Based on what is offered in the UK, new users can expect a similar sign-up incentive once the platform officially launches in the United States. Details about the Smarkets promo code, eligibility, and qualifying deposit requirements will be announced closer to launch.
Is Smarkets legit?
Yes, Smarkets is a legitimate betting exchange. It is currently regulated in the United Kingdom and is in the process of applying for regulation in the United States.
What is a betting exchange?
A betting exchange is different from a sportsbook. At a sportsbook, the operator sets its own odds and makes money from losing bets. At a betting exchange, users pay a small fee when they win a bet.
Is Smarkets legal in the US?
Smarkets is not currently legal in the US. They are in the process of obtaining a regulatory license from the CFTC to operate as a betting exchange/prediction market in the United States.
Is Smarkets sports betting?
Smarkets technically has a sportsbook product (SBK), but the exchange is separate from sports betting as it works off of trading event contracts rather than accepting sports wagers.
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